brand 600

Brand Protection Courses

Providing quality translation is more complicated than exchanging words in different languages. Anyone who has experienced badly translated material is aware that a poor translation can result in thousands of pounds worth of carefully crafted marketing messages being stripped out and this can result in lost revenue.

Top quality translations make sure that your key messages are preserved and your communications resonate with your audience, protecting the terminology, meaning and tone in a way that makes the translation feel like the original.

ISL have a proven track record of working with a significant number of high profile international companies and specialise in creating customised solutions to protect the brand and tone of voice in translations.

We’d love to hear about your project – get in contact with your dedicated advisor by emailing us at info@islinguists.com

Category:

Course Description

ISL follow a tried and tested process that is customised to suit your needs and to fit in with your business:

Step 1 – Let’s talk
A free consultation is available for a no-obligation conversation in order to provide a solution that is tailored to your exact requirements.

Step 2 – Your proposal
Following our meeting, a proposal will be provided by ISL to communicate the best solution based on the discussed criteria.

Step 3 – Collaboration with your subject matter experts
The testing or training will be created in collaboration with your allocated subject matter experts, to ensure content is completely aligned to your organisation and way of working.

Step 4 – Activity begins
Once the linguist training or testing has been fully approved, implementation will begin on and between the dates specified.

Step 5 – Review
Mid-duration of your testing or training initiative, a review will be held to ensure the course is delivering results.

 

Case Study: Motorcycle Manufacturer

The Brief
ISL worked with an internationally famous, American motorcycle manufacturer. With a premium brand identity, this manufacturer was keen for linguists working on their translations to develop a comprehensive understanding of their brand.

The Solution
To create a unique training course through which linguists are equipped to capture the essence of the manufacturer’s brand style and tone. Video elements, style guides and examples of approved materials were incorporated to help linguists to view the brand in context and learn the rules to apply to the translations.

The Outcome
Linguists are able to connect closely with the brand and convey the brand personality and terminology within their
translations, reducing style based complaints from the client by 40%. This supports client with a high standard of translation quality that is perfectly aligned to their brand principles.

Case Study: Motorcycle Manufacturer

The Brief
ISL worked with an internationally famous, American motorcycle manufacturer. With a premium brand identity, this manufacturer was keen for linguists working on their translations to develop a comprehensive understanding of their brand.

The Solution
To create a unique training course through which linguists are equipped to capture the essence of the manufacturer’s brand style and tone. Video elements, style guides and examples of approved materials were incorporated to help linguists to view the brand in context and learn the rules to apply to the translations.

The Outcome
Linguists are able to connect closely with the brand and convey the brand personality and terminology within their
translations, reducing style based complaints from the client by 40%. This supports client with a high standard of translation quality that is perfectly aligned to their brand principles.